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Driving Efficiency Together: Volkswagen Group Info Services AG and SEG Expand Partnership

26.06.2025


Volkswagen Group Info Services AG and SEG System-EDV und Organisationsgesellschaft mbH (SEG) are taking their partnership to the next level – with new vehicle data products set to further streamline sales processes in the automotive retail sector.

SEG, based in Hamburg, is a long-established digital partner for car dealerships. Their "easy-car-sales" platform is among the leading tools for secure, compliant, and efficient car sales. Now, SEG is integrating two additional products from Volkswagen Group Info Services AG into its platform: VIN Recall and Functions on Demand Data.

These join the already implemented VIN Specification data service, which provides vehicle identification and specification based on the VIN.

More transparency and security for digital sales

  • VIN Recall instantly shows whether a vehicle has any active recall or relevant service campaigns – ensuring full transparency and enabling informed decisions for all involved.
  • Functions on Demand Data gives insights into individually bookable features of a vehicle and their status – adding value for pricing and customer satisfaction.

Data that drives business results

With over 100 data points per vehicle and access to more than 168 million vehicles across Europe, Volkswagen Group Info Services AG provides centralized, brand-compliant data that powers efficiency. Dealers benefit from reduced manual input, fewer errors, and accelerated sales cycles.

The partnership with SEG is a strong example of how OEM-backed data enables smarter, faster and more secure retail operations.


About Volkswagen Group Info Services AG

Volkswagen Group Info Services AG is the central data interface of the Volkswagen Group. Via its Data Hub, it provides standardized, cross-brand vehicle and supply chain data for partners across Europe. By consolidating vehicle data from brands like the Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Seat, Cupra, Skoda and Audi, the company enables workshops, fleet operators, insurers, and digital service providers to develop scalable, data-driven services. With API access to over 100 data points per vehicle, it helps streamline processes, cut costs, and create real customer value.

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