Traffic data also known as Probe data allows for the optimization of navigation services and provides improved routing to drivers. The data in this product is based on timestamps and geolocations, and can be used as the basis for optimized and updated traffic flow calculations. Traffic helps to decrease traffic congestions by using swarm data to aid drivers’ overview. Pinpointing where potential hazards will appear warns drivers of any potential delays or difficulties, empowering them to choose a different route with enough time to change direction safely and effectively, amongst other benefits.